Ilya Zummervund — web designer: landing pages and full websites in 3 days

Three days. One call. The decision is yours...

1. 00:00

   Offer

   I start not with the site but with a question most people cannot answer: why you and not the one who is cheaper. Until there is an answer, nothing else matters. I look for it inside your business, not in someone else’s swipe file.

2. 00:12

   Logic

   People do not read a website. They move through it, and at every step a new question appears in their head. I write those questions down in order and make the answer arrive before the doubt does.

3. 00:25

   Structure

   Every screen defends its place: if I cannot explain why it is there, it does not make it into the site.

4. 00:38

   Decisions

   The step your competitors skip: what hooks people, where the button goes, what to show instead of what everyone shows. That is what you are paying for. The rest is craft.

5. 00:50

   Headlines

   I write copy that hooks a person and creates interest, not just a list of services. Every block gets a ready wording you can ship as is. Want to rewrite it — rewrite it, but you will not start from zero.

6. 00:58

   Prototype

   I assemble the landing page layout in Figma. Grey boxes and text. That is deliberate: while there is no beauty, you look at the meaning and argue with the meaning. Arguing later, once everything is designed, costs three times more.

7. 01:00

   The napkin ran out. The business model did not.

   It takes us three days, not an hour. No pressure, no rush. If after the napkin it turns out you do not need a site yet — that is a result too, though it rarely happens.

«30,000 for a document? For a document that keeps you from spending 200,000 on a site that does not work.»